DevaCurl No-Poo, The Original
Founded on the philosophy to embrace hairs’ naturaltexture, DevaCurl pioneered curl care products, including launching the Original “No Poo” cleanser.
Because curly hair is naturally dry, fine, and fragile, DevaCurl took the “poo” out of shampoo and replaced the harsh and dehydrating detergents, aka sulfates and surfactants which give shampoo their lather, with high concentrations of botanicals to cleanse andhydrate the hair.
Zero Lather = 100% Gorgeous Curls!
The twists and turns that define curls are truly gorgeous. But curly hair cuticles have it ‘rough’, so to speak, as harsh detergents weaken the cuticles, accentuating frizz. Because curly hair is naturally dry, fine, and fragile, DevaCurl took the “poo” out of shampoo and replaced the harsh and dehydrating detergents—aka sulfates and surfactants, which give shampoo their lather—with high concentrations of botanicals to cleanse and hydrate the hair.